According to Matthew Nisbet, Ph.D., an assistant professor in the School of Communication at American University, we are, by nature, cognitive misers ... We seek shortcuts for understanding massive amounts of information ... What’s interesting is that most strategic communication is not about changing people’s minds; rather it’s about activating people, redefining an issue in a way that makes their social identity or their predispositions relevant to a campaign ...
AAAS has posted a summary of an October 11th introductory talk on "Framing Science" by Matthew Nisbet with a link to his PowerPoint slides, bio and his blog.
Framing Science - Matthew Nisbet - Podcast by Point of Inquiry
Framing Science Blog - Matthew Nisbet
These citations are posted in the Bibliographies section of this web site under "Science".